Good visual packaging for your business will increase interest and trust in your brand, and the goods and services themselves will gain even more value in the estimation of the public.
The logo is the face of the company and the most important detail of the visual packaging of your company, because it will be present on absolutely all promotional materials and documents.
The designer tries to get as much information as possible from the client in order to choose the right direction.
Revealing the preferences and psychological characteristics of the target audience, the influence of color on their emotions, etc.
View creative solutions used by competitors. This allows us to create an original logo that stands out from the crowd and grabs the attention of potential customers.
View creative solutions used by competitors. This allows us to create an original logo that stands out from the crowd and grabs the attention of potential customers.
The designer refines the chosen direction and pays attention to the smallest details.
Testing the logo on different surfaces and devices to determine its effectiveness and attractiveness for visual perception.
Development of guidelines for the application of the completed logo. The guide contains informative indication of correct and incorrect use of the logo.
The collection of all graphic elements that will remain in the mind of your consumer for many years and will form image of your company.
It helps the consumer to understand which brand the product or advertisement belongs to, and to remember the company faster.
They are a visual characteristic of a company that the client pays attention to first of all.
They are necessary for a brand to place texts on a website, in posts in social networks or on advertising leaflets.
According to statistics, on a visually beautiful site, visitors stay 80% longer. This is an important detail for user friendliness and high conversion rates.
The customer fills out a brief containing specific questions. The answers allow you to understand the basic requirements for the site design and prepare a technical assignment.
We conduct an analysis of 5-10 closest competitors, identify their strengths and weaknesses, look at the structure of sites and ways of transmitting information. During the analysis of the market and competitors, the main ideas for the future site are formed.
Based on the brief and the analysis of competitors, the main blocks and content of the site are described.
We analyze the work of other designers, which allows us to choose the most successful design solutions that can be adapted to your project. As a result, a rough picture of what composition will be in the design of your site and how the elements will be arranged with each other is formed.
A schematic image of the main pages of the site is created with a demonstration of information blocks (content, size, functionality). The prototype allows you to see what the landing page will roughly look like and the location of the information elements on it..
The selected colors, pictures and icons are added to the approved prototype. It also aligns to the grid and adjusts the padding.
We find out the needs of the target audience and determine what task our designers should solve.
We choose an attractive style according to which we need to create a design.
We conduct a collective brainstorming session, generate the coolest ideas and coordinate them with the owner of project.
We draw a design, select fonts or create them from scratch, and also work out an identity for your brand.
We complete the design development and make edits at the request of the owner of project.