Long gone are the days when social networks served only for communication and entertainment.
It now has it all: tutorials, job advertisements, and interest groups. But still, a greater place in them is occupied by the sale of goods and services. It is in social networks that business owners find new customers.
Tik Tok is a rapidly growing Chinese music social network. And although most of her fans are not older than 24 years old, the rest of the users have an above-average income. And they come there precisely to develop their business.
Here are some numbers provided by the BrandAnalytics analytics platform:
- Buy after seeing advertisements - 61% of respondents.
- Believe that they can influence other people's opinion - 49%
- Ready to make a purchase to become part of a community - 52%
- Choose a brand consciously - 62%.
How advertising solves your goals
In a pandemic, most business people use advertising to attract potential customers who will make a purchase here and now. PR formats, the effectiveness of which cannot be seen instantly, are less popular.
Advertising on Tik-Tok is good because it provides a wide range of strategies for any purpose:
- increases the level of brand awareness;
- can target only impressions or only views;
- allows you to pay for clicks;
- has a fast learning algorithm;
- really attracts your target audience.
How to do without video content
The answer is simple: it's impossible.
All advertising on Tik-Tok consists of short clips. And in order for it to attract the attention of your future customers, it must comply with all the latest trends. . This requires: Everything changes very quickly on this social network. New trends appear every two weeks and can be difficult to follow. And if you are not in trend - your product is not interesting. How to do everything?
This is exactly what we do - we bring new users to your page and turn them into buyers. Satisfied customers who will be ready to make more than one purchase from you.