DEVELOPMENT OF A WEB-APPLICATION ON THE LARAVEL FRAMEWORK
Media stream
Interactive advertising platform on Russian roads
The passenger sits in the back seat of the taxi, after which the advertising video and the attached QR code are launched. Having scanned it, the passenger goes to the advertiser's website and becomes a potential client of the company.
In his turn, the advertiser can track the statistics of impressions and conversions in real time, as well as change the ad settings depending on the current results of the campaign.
Tasks
01. BRAND/h3>
Create the concept of the logo, show its variations and develop a corporate font.
02. DESIGN
Based on the style of the logo and corporate colors, create a modern design for the service.
03. PROMOTION
Launch a website with all connected services. Track statistics on ad campaign responses in real time. Advise users and make adjustments as needed.
Corporate identity
Media stream is a modern and progressive platform, which means that the design should not be boring. Therefore, the development of the Web application began with the preparation of the brand identity. Several variants of the logo and compositions were created, as well as various font solutions were worked out.
AGREED LOGO
Website development
Mobile version
We have adapted the site for mobile devices. Now it has become convenient to view information not only from a computer, but also from other electronic devices. This made the site even more comfortable and pleasant to use.
A new look at advertising
Familiar advertising in transport means that the advertiser pays for a month of placement, an employee of the organization inserts a flash drive into the screen with a player, and that, in turn, scrolls the selected playlist. But this option is absolutely not suitable for people keeping up with the times, because the effectiveness of such an advertising campaign is simply impossible to track, and not everyone is ready to pay for a whole month of placement, knowing that he simply will not be able to find out about the results of advertising.
To solve this problem, we have compiled a playlist of promo tapes for an online player in a taxi, through which you can broadcast advertisements according to the settings of all existing advertising offices. We also created an interface for managing advertising cabinets with a dynamic display of statistics and the ability to customize it in detail.
Innovation drives progress
Our innovation is the display of a QR code on the screen. Having scanned it, the passenger automatically goes to the advertiser's website. In addition, we now have the opportunity to track statistics, history of impressions and clicks by QR code in real time.
At first there was only an idea …
TURN ON THE IDEA OF DEVELOPMENT AND INTRODUCTION OF THE SERVICE, OUR TEAM CREATED:
- Media stream brand
- The innovative service for real-time advertising management in vehicles
- The prospect of expanding the service to all cities of Russia
- The ability to add new sites for advertising (billboards, advertisements in public conveyances, etc.).
Service benefits
Advertising is seen only by paying customers.
Screen in the taxi attracts the attention of passengers.
Occupancy sensor launches an advertisement only when a passenger takes his seat.
The client makes a purchase decision while taking a taxi.
You choose the time, the number of impressions per hour and the area of the city where the advertisement will be turned on.
The results will be shown by statistics: from conversion to the cost of one lead.
Advertiser's personal account
ADVERTISER'S PERSONAL ACCOUNT IS CREATED FOR MANAGING ADVERTISING CAMPAIGNS AND VIEWING STATISTICS. THE ADVERTISER SELF-CONFIGURES THE ADVERTISING CAMPAIGN, BASED ON THEIR DESIRES AND OPPORTUNITIES.
Statistics are displayed in real time: number of impressions, conversion, lead price and where it came from. The advertiser can start and stop advertising at any time, as well as independently change its settings.
Advertising setting
SELECTING FREQUENCY OF DISPLAY
Possibility to select the interval between video shows in the taxi
BINDING ADVERTISEMENTS TO GEOSITION
The ability to display ads only in specific microdistricts of the city to increase the effectiveness of the advertising campaign
LIMIT OF SHOWS
Limiting the number of shows per hour to control budget spending
SELECTING THE TYPE OF TRANSPORT FOR ADVERTISING
The type of transport affects the effectiveness of the advertising campaign, because different categories of consumers prefer different types of transport
SELECTING TIME INTERVALS
It allows to increase the efficiency of spending the advertiser's balance by choosing the time of display, taking into account the specifics of the company's services
INTEGRATION OF THE PAYMENT SYSTEM
Integration with the payment system has been carried out and a module for automatic creation of invoices for payment has been written with an interface for the reciprocal acceptance of payment orders to speed up replenishment.
Regular mailing
We have created a design for emails. The mailing allows advertisers to regularly track the results of the ad cabinet's work in a format that is convenient for analysis, as well as learn about the current offers of the service.
Fleet owner's personal account
In the personal account of the owner of a fleet or a specific taxi where advertising is placed, we have implemented a mechanism for calculating percent from impressions to the balance, as well as displaying statistics about all devices assigned to him.
Administrator's personal account
A personal account was created for the owners and managers of the service, in which:
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Provided statistics for the entire service01
- It is possible to manage advertising cabinets, advertisers02
- Implemented a mechanism for moderation of advertising cabinets03
- Implemented the system to answer advertisers' questions04
- The ability to manage devices and fleet owners is presented.05
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It is possible to manage users, thanks to the existing rights settings for interacting with the system. Administrators can allow or deny the execution of any action, as well as block access to certain information. 06
- Full service configuration, management of deductions, cities, types of transport and any system settings.07
- Prepared question-answer system.08
- The interface for working with potential customers of the service is similar to a CRM with the ability to maintain a customer card.09
- Added a mechanism for logging all actions of users, advertisers, devices and fleet owners. 10
API Interface
Thanks to the API Interface for interaction of tablets with the system became possible:
- synchronization of advertising materials taking into account the location and time of the taxi in which the player is located
- compilation of individual playlists for each device, taking into account the settings of advertising cabinets and the recording device;
- registration of views and transitions in the system for reporting.
- Designed logo01
- Implemented three personal accounts: advertiser, fleet owner and administrator 05
- Developed the website design with explanations of the service02
- Implemented the real-time statistics uploading 06
- Created the API interface for interacting with players in transport 03
- Created the design for startup screen on tablets and emails07
- Developed the admin panel with a unique design 04
- Developed on the Laravel framework 08
Project team
During development, the client made many changes regarding the mechanism of the service, however, due to the exceptional flexibility of the system and the focus of our team at an excellent result, all these nuances were taken into account and did not require large financial costs.
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ALEXEY GAZIZOVproject manager
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VLADISLAV KANICHEVprogrammer
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EKATERINA LOGINOVAhead of PR
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Nikolay Mokeevfrontend developer
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NATALIA PETROVAdesigner
