Alexey Gazizov's studio

Promotion

Agro company «Aelita»

Production and sale of packaged and
weight seeds, lawn grass, planting stock and garden tools

Task

Create an intuitive interface retail site for a market leader. Use high-tech solutions which can reflect image of a modern agro company.

Think out a convenient buying process. Promote goods using social networks - YouTube, Instagram, VKontakte, Facebook, Odnoklassniki, Yandex Zen.

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Site

Site was modernized by inventive solution: non-distracting design and bright colours. There are 4 main blocks in the first page which describe all business priorities. Keywords guide the user to relevant sections.

The site is developed on the friend and trusted commercial CMS "1C-Bitrix"
Content and new pages are developed from semantic kernel.
Pages are optimized for search systems.

The site was developed by unique design

Produced on "1C-Bitrix"

Flexible filter and search

Integration with 1C

Integration with payment systems

Integration with CDEK

Video upload from YouTube channel

Functional of bonus system.

Main page

We developed friend and modern design. The main function - purchase of goods - is realized clearly for the targeted users of Agro company «Aelita», which includes 50+ people with minimum ordering experience in online shops. Easy navigation on the main screen guides users to the most visited pages.

Details

Easy navigation is provided by simple interface. The main page contains a product catalog, where the user can choose suitable block - seeds, agrochemistry or planting stock, then tap to a certain category of goods and use the filter for quick order.

31.10.2019

New tomato seeds are on sale

New Bull Heart tomato seeds have been put on sale. They have a rich taste and aroma...

Seeds

Planting material

Agrochemistry and soils

Inventory

Banners

Advertising banners and messages are natively projected and are a visual extension of the design. Banners display the key points of our site that buyer needs to know.

Icons

All buttons were made visually pleasing and clear: a color effect appears on the icon.

Mobile version

According to statistics, 65% of users visit the site from mobile devices, so one of our main tasks was to create a convenient interface for computers and gadgets. In the mobile version we have saved all the functions of the primary site.

Excellent results after start

350 traffic growth after start

5.5 visit depth

-20% failures

Logo

A logo is a brand identity of any company. The logo should reflect the basic principles of the company, be catchy and recognizable. And it must meet modern standards.

We have created a new logo for the online store « Aelita». The main logo of the company was taken as a basis because the priority task was to keep the existing style.

Old logo VS New logo

«We have made the logo brighter, readable and modern. At the same time we have saved the uniqueness and recognition which are very important for a company that has been on the market for over 30 years.»

Alexey Gazizov Studio executive

Content

We write a content for all social networks of the Agro company "AELITA". For the YouTube channel our team creates video clips. Our tasks are high-quality shooting and editing, creative design of the start image. We know how to focus on important and interesting points, due to which the viewing time and channel's audience increase. We also prepare videos for IGTV on Instagram, create design of posts for all social networks.

YouTube

We have worked on active development of the channel, including optimization of videos and playlists, since September 1, 2018, and by May 1, 2020 the channel has reached hundred thousand followers. Regular content posting (2-3 times a week) helped to increase the number of views and viewing time. Viewing time s the main metric that directly effects on channel growth.

Go to the channel

YouTube

The channel has been actively developing, including optimizing videos and playlists, since September 1, 2018, and by July 1, 2021, the channel has reached 130 thousand subscribers.

Due to the publication of content 2-3 times a week, it was possible to dramatically increase the number of views. The total amount of viewing time has increased significantly, which effectively affected the channel. Viewing time is the main metric that directly affects the growth of the channel. The more people watch video content, the faster the channel's audience grows.

The next metric is the search on YouTube and the rating (popularity) of videos in search engines for key queries.

Here, the growth depends on the seasonality, since the main theme of the channel is a garden and a vegetable garden, respectively, at the end of winter and at the beginning of spring, the number of requests increases every year. Thanks to competent SEO optimization, it was possible to get maximum views and subscribers for competitive key queries, and in 2020 significantly increase traffic to the channel from YouTube search.

Recommended videos – this traffic source is very popular and allows you to get more views of your own videos for free from videos on other channels, including from competitor channels.

The subscription source is an indicator of where exactly the viewer became a subscriber to the channel. Most often it will be a video viewing page on the channel, but we also carried out work to increase clicks on the main page of the channel, where there is also a "Subscribe" button. One of the difficult tasks was to get subscribers from the search on YouTube. This task is always difficult for any channel, as the competition is very high.

An important point is the geography of views and subscribers of the channel, because each viewer becomes not only a subscriber, but also a client of the Agrofirm "Aelita". The task was set for the viewer to buy seeds in an online store, and for this it is important to expand the geography of the channel's audience.

As of July 1, 2021, the figures are as follows: 40% of viewers are from Russia, 19% are in Ukraine, and 13% and 10%, respectively, are from Belarus and Kazakhstan.

Results

130 000 followers

11 500 000 total number of views

2 016,91 $ the channel earns

The goal of channel development is monetization of video clips. The channel already covers outlay for the team that creates quality content for each follower. Another important indicator is the number of clicks and conversions from the YouTube channel to the company's online store, where the viewer makes purchases. We can confidently report that a slice of the online store's revenue grows thanks to the audience from the channel.

Instagram

We have been promoting the Instagram account since 2017. During this time 2,000 posts have been written, thousands of stories have been posted. Every day we work in our account - we write 2 posts a day, post stories, reply to messages in Direct and comments on posts, set up ads. Regular posts, varied and high-quality content, interesting texts, activity, relevant and targeted advertising - all these steps lead to a constant increase in our audience, which is now 120 thousand people.

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Highlights

Identity

The updated design will help to increase sales and be in trend. For agro company «Aelita» our designers have created 2 new variants of seed bags and have redesigned the goods catalog and all branded products (bags, envelopes, badges). We use bright and natural colors, correct and understandable message, unique captions. Also we offer modern details in design - natural materials and hand-made types. Or - craft paper, which is now a trend in packaging all over the world. Each of the concepts perfectly saves its unique and recognizable style.